PubMatic Partners with Proximic Giving Media Buyers Scalable ID-Less Targeting Solutions
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]
Equativ & Qortex Partner to Bring Advertisers Closer to Gaming Audiences
Equativ, the leading global independent ad platform today (March 10th, 2023) announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning. The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation [...]
Adsquare & Scoota Expand Partnership
Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]
Mobile, measurement, and the pivot to privacy
As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]
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