The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation platform for brands, agencies, and data owners, and Qortex’s exclusive access to intrinsic in-game placements within gaming environments like Minecraft.
By activating Qortex’s unique in-game placement integrations, buyers can now access one of the largest global gaming environments. Ads placed within gaming environments have nearly 100% viewability and buyers will be able to leverage Equativ’s curation platform to apply additional campaign targeting, maximise in-game ad investment and performance, and seamlessly reach their strategic audiences through more innovative and engaged environments.
Through its integration with Equativ’s global curated marketplace, Qortex will now bring brands and agencies a transparent and exclusive opportunity to test out activation within intrinsic in-game channels while leveraging their unique on-stream ad decisioning to allow brands to match their creative messaging to a specific moment in real-time at scale with existing assets.
Andrew Cassin, senior director agency & enterprise partnerships at Equativ: “This is an exciting time for Equativ as we continue to lead the charge on building a global curation platform for brands and agencies to access direct, transparent, brand-safe inventory at scale including innovative and emerging channels like in-game. Qortex aligns well with that vision as they bring unique and creative video supply decisioning capabilities to buyers and sellers while also believing in unique opportunities such as in-game.”
Zack Rosenberg, co-founder and CEO at Qortex: "The consumer demand for non-interruptive ad experiences is at an all-time high. We are so pleased to partner with Equativ and deliver unique, impactful ad placements for advertisers and gamers alike."