Cindy Deng is MD APAC for Turn. Here she discusses Turn’s recent launch in Hong Kong and the roll out of the solution across the APAC region.
Is there significance behind Turn choosing Hong Kong for their APAC launch?
Hong Kong is ideally situated geographically, giving us easy access to all of our major markets including Japan, China, Australia and Southeast Asia. In addition, Turn’s state-of-the-art data centre was already located in Hong Kong, so it made sense [...]
Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising
Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces. He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in massive operational costs and time for both buyers and sellers and how 2012 promises to be very exciting with new strategic products in the pipeline and more global expansion.
Can you give an overview of [...]
TagsAd ExchangeAd ExposeAd NetworkAd Safeadap.tvadap.tv marketplaceAdvertiserAgencyAPACAudience BuyingAustraliaBehavioural TargetingDisplayexchangewire apacHong KongindonesiajapanmalaysiaMedia BuyingNew ZealandOnline MarketingOnline videoonline video inventoryprice transparencyprogrammatic buyingPublisherRTBSEASingaporeSouth East AsiasydneythailandTrading DeskTV Advertisingvideo advertising
Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how their offering can help advertisers and agencies in the market.
Can you give an overview of MediaMath and its offering in Australia and the APAC region?
With the opening of our data center in Hong Kong, we’re now servicing APAC and [...]
TagsAd ExchangeAPACasiaAudience BuyingAustraliacyberagentDataDigital MarketingDisplayDoubleVerifyDSPevidonExchange NewsfacebookHong KongjapanlatencyMedia BuyingMediaMathMediaMath Socialmike peraltaMobileOnline MarketingRTBSEASingaporesocial gamingSouth East AsiasydneyTerminal OneTrading Desk
Kevin Huang, CEO Pixel Group, Discusses Brand Advertisers, Branded Entertainment And Mobile & Video As Key Growth Areas In APAC
Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group’s premium website rep business and how it is providing brand advertisers with premium solutions.
He also discusses how monetization strategies differ across the Greater Chinese and South East Asian markets, as well as giving some overview on the triple digit growth of Pixel Group’s in–app mobile ad network.
Can you give an overview of the Pixel Group and its offering across the APAC region? What markets [...]
TagsAd Exchangead exchangesAd NetworkAd ServeradsfactorAdvertiseradvertisersadvertising salesAgencyAPACAudience Buyingautomotivebankingbranded video entertainmentChevroletchinacosmeticsDataDigital MarketingDisplayDynamic Ad OptimisationentertainmentExchange Newsexchangewire apacFordGood Year TyresHong KongHyundaiin-app advertisingin-app mobile advertisingKevin Huang CEOmalaysiaMedia BuyingMobilemobile appsOnline MarketingOnline videoPixel Grouppixel mediapremium inventorypublishersRich MediashanghaiSingaporeSouth East Asiavideowordsnap
Alex Khan, CEO of Catcha Digital Asia Discusses The CDA Offering, & Trends In The Region's Online Market
Alex Khan is CEO of Catcha Digital Asia. Here he discusses the CDA offering, trends in the region’s online display market and the impact ad exchanges are likely to have on the sell-side.
Can you give an overview of the Catcha Media Group, Catcha Publishing and Catcha Digital Asia and its offering across the APAC region?
Catcha Group (CG) is one of Southeast Asia’s largest and most [...]
Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region
You recently announced that you have launched across APAC region? How many countries are you now servicing in the region?
The total is 15 countries; Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam. In top-line numbers, that translates into an online population of 805,018,922, where we serve 617,234,070 uniques [...]
Steve Geelan, Valued Interactive Media General Manager, talks about VIM’s data and re-targeting proposition across the APAC region, trends in the marketplace and the move into Singapore and Hong Kong.
Can you give an overview of Valued Interactive Media’s re-targeting proposition?
As an Audience Management Platform, our re-targeting proposition is based on a data rich understanding of a client’s audience, segmenting their audience by behavioural profiles to not only re-target users based on their on site actions but also by their existing [...]
Julian Tol Discusses The Brandscreen DSP Proposition, The APAC Exchange Marketplace And Agency Strategy
Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region’s advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace.
Can you give an overview of the Brandscreen solution in the APAC region? JT: We provide a complete RTB trading technology platform to media agency trading desks and ad networks. The platform aggregates, optimizes and executes across all major RTB exchanges, [...]
TagsAdvertiserAgencyAPACasiaasia pacificAustraliaaustralian publishersautomated media tradingBrandscreenchinaDatadata driven displayData Management Platformdisplay advertisingDSPExchange Newsexchangewireexchangewire apacHong Kongindiajapanjulian tolkoreaRTBSingapore