Latest Stories

• Ad Networks: Prospering In The Automated World Of Display Advertising

  16 years ago News

  The death of the ad network has been greatly exaggerated. From the conversations I’ve been having with ad net execs, the market is holding up and looks set to power on in Q3 and Q4. The distinction between an ad [...]

• Struq: Improving Online Campaign Performance With Behavioural Retargeting

  16 years ago News

  Being able to target a user with the right ad at the right time is becoming a requisite for display advertising campaigns. Behavioural retargeting offers advertisers and agencies the necessary solution to advertise to a targeted audience – but [...]

• What Is The Secondary Premium Display Market?

  16 years ago News

  The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary premium market. Secondary premium has similar features to premium. It is sold with similar guarantees such as placement [...]

• Yield Specialist, Admeta, Now Offering Optimised Solutions For European Publishers And Ad Networks

  16 years ago News

  Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being able to manage ad network relationships and extract value from unsold inventory has attracted top-tier publishers to yield optimisers. The [...]

• Rubicon Project’s Q2 Market Report Points To Improvements In CPM Rates

  16 years ago News

  The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM rates for the second quarter. CPMs across the Rubicon 20 Index, our newly introduced index that tracks the performance of a [...]

• Two Billion UK Ad Impressions Sold On The Adjug Exchange In July

  16 years ago News

  

  Adjug demonstrated its porpularity with European advertisers and publishers by doing some great volumes in July: almost two billion UK ad impressions were traded on its platform for the month. Started almost two years ago by Satish Jayakumar and Michael Stephanblome, [...]

• Google Takes On Yield Optimisers As It Allows Ad Networks To Buy AdSesne Inventory

  16 years ago News

  Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers this week, Google outlines how publishers can now avail of the increased competition for their online advertising: We're writing to [...]

• TagMan: Empowering Data-Driven Campaigns Across Ad Exchanges

  16 years ago News

  Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping media buyers target users as they move through different [...]

• Right Media Exchange: Leading Platform Talks Ad Trading, Liquidity, Global Reach And Brand Safety

  16 years ago News

  Launched in 2005, the Right Media Exchange is now the world’s largest ad trading platform. Billions of ad impressions are bought and sold using its technology every month – and it continues to attract more non-premium inventory from publishers [...]

• Bluekai Explain Their Data Exchange Platform And Hint At European Move

  16 years ago News

  

  Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad networks, specialist buyers and agencies to power online advertising campaigns. Good data can turn “dumb” ad impressions into [...]