Latest Stories
Romain Niccoli, Criteo CTO, Discusses Scale And Product Development As Company Opens Paris R&D Centre
Criteo is probably the most successful European ad tech story over the last couple of years. It owns the re-targeting market here in Europe. Criteo's tags are everywhere, including most of the top ecommerce sites in the market. [...]
Steven Filler: Collective Can Deliver Real-Time Optimisation For European Brand Advertisers
Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer brands the type of real-time optimisation solution that is traditionally used in direct response campaigns. In an interview [...]
RTB Coming To AdScale In 2011 Says CEO Matthias Pantke
AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in terms of real-time dynamic supply it is crucial to the growth of automated buying. Matthias Pantke, [...]
Nicholas Timms Explains How A&NY Media Is Helping To Build Out A Data-Driven Display Business For Leading European Publisher
The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]
AudienceScience Connect Aiming To Bring Efficiency To The Premium Sales Layer
How time consuming is it to send an I/O by fax? And why the hell am I spending a whole week smashing the phones to close a paltry five grand deal? Work flow is still a major pain [...]
Full Agenda Announced For The Data Economy On Mar 03
It's only 13 days until The Data Economy kicks off in London. A full agenda is now available. There will be keynotes on the day from the likes of Steven Filler, Jay Stevens, Stuart Colman, Andy Mitchell and [...]
Louisa Wong Says Aegis Will Take Strong Data Approach To Automated Buying
Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up a role at Aegis. The new position, Director of Media Platforms, will focus on ad trading strategies across the [...]
Normal Service Resumed As Specific Media Reiterates Commitment To Its Core Agency Business
It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an interview with ExchangeWire Ian Dowds, Vice-President UK Revenue at Specific Media, reiterates why SM will continue to focus [...]
As Real-Time Bidding Goes Mainstream In The US, What Trends Are Likely To Emerge In The European RTB Market
RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display spend - at least 7.9% of the total US display market. It's all very exciting stuff. [...]
Evolving The Ad Net: BannerConnect Explains How It Is Innovating To Deliver For Both Publishers And Advertisers
I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it was probably justified. If you were to stand back from it all and look at the current fragmented [...]
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