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Rise Of The DEM: Sacha Berlik Explains How The Mexad Service Layer Is Helping European Agencies
Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors. And it hasn't built a next generation buy-side ad server. So what is it? Well, Mike [...]
Chris Stark Talks About Audience Data And The Lotame DMP Offering In Europe
How important is a DMP in managing and leveraging data for automated display buys? Is it a necessary piece of the buy-side stack? One of the vendors offering a DMP solution in Europe is Lotame. ExchangeWire spoke [...]
Alex Rahaman Talks About The Recent Investment In StrikeAd, Mobile RTB, And The Mobile Display Market
StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR: We are very pleased to raise investment from eValue, led by Thomas Falk, one of the most successful entrepreneurs in [...]
Jason Fairchild Discusses The Launch Of OpenX Enterprise, As It Looks To Close Loop On Optimisation Across Publisher Inventory
OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]
Tim Brown Discusses The Ad Network Model, Audience Targeting And The Tribal Fusion Offering
Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]
Efficient Frontier Discusses Its Search, Facebook And Online Display Optimisation Layer In Europe
European search firms have been eyeing up the display market for some time now. They see massive parallels between keyword buys and biddable display. Some have even partnered with European retargeting specialists to offer clients a display-buying solution. [...]
Silvia Velasco Praga Discusses The Adnetik Offering In Spain And The Spanish Exchange Marketplace
The European display market is dominated by the UK, France and Germany. These three account for most of the spend in Europe. But sometimes overlooked is the Spanish market, which is currently worth, by the IAB's reckoning, about [...]
Now Is Not The Time For Publishers To Throw Their Data Currency Down The Drain
Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made by Brian O'Kelly at the recent AlwaysOn OnMedia NYC 2011 event. He rightly pointed out that all online content, [...]
More Speakers Added To The Bill For The Data Economy Event On March 03
A number of speakers have been added to the bill for the Data Economy event on March 03. Michael Steckler, Managing Director UK at Criteo will be joined on the buy-side audience panel by Louisa Wong, Director of Media [...]
Sociomantic Offering Real-Time Buying Platform To European E-commerce Advertisers
Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]
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