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Click Fraud On The Rise Says ClickForensics Report; Ad Planner Data Released For June
» Click fraud continues to be a major problem for online advertisers. The ClickForensics report points to a rise in click fraud across the globe. Based on data collected from more than 300 ad networks, the Click Fraud [...]
Cogblog Discusses The Complexities Of The Second-Price Ad Auction; Microsoft’s Online Operation Burning Through Hundreds Of Millions
» Brent Halliburton does a great post on second-price auctions on Cogblog this week. Halliburton talks about some of the issues around the second-bid auctions, and how floor pricing can affect it. One of his key examples of [...]
The Times Traffic Collapses As Paywall Is Erected; MediaMind Research Shows Mobile Inventory Performing Better Than Standard Online Ads
» And so the first chinks of information are making their way into public domain about the Times' "daring" paywall strategy. The Guardian makes some "guestimates" on traffic numbers over at thetimes.co.uk since it introduced its mandatory registration page [...]
Mergers & Administration: All Change In The European Affiliate Marketplace
There had been rumours last week that DGM was struggling financially, and it seems those industry whispers have now been confirmed. DGM is informing creditors, and has officially gone into administration. Founded in 1999, DGM was one of [...]
Announcing Details Of The Ad Trading Summit 2010, September 23
Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]
How We Address Concerns Over Use Of Data And The Future Of Privacy
Daniel de Sybel (@ddesybel) is Director of Technology and Operations at Infectious Media.. Today Dan discusses the the issue of privacy, and what the online ad industry will need to do to address some of the growing concerns around [...]
The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology
I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a general consensus that media buyers have a specific role in the marketplace and that publishers should just stick to [...]
Cheap Social Media Inventory A Drag On CPM Prices
Comscore released some interesting data yesterday, indicating that cheap social media inventory is causing a significant drag on overall CPM prices. According to the Comscore numbers, the average CPM – without social media inventory included – stands at around [...]
DoubleClick Report Reveals EMEA Data On CTRs And Format Performance For DFA Advertising
There's again been some interesting numbers eminating from Google this week, as it releases DFA's 2009 EMEA ad data to the industry. The headline grabbers include: a correlation between ad size and performance; declining CTRs as advertiser look to [...]
Initial iAd Numbers Broken Down; When A DSP Is Not A DSP
» An app developer broke ranks last week to tell of his big iAd bonanza payout - a cool $147 eCPM. There's been some subsequent analysis by industry insiders. There is a particularly good break down of the [...]
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