ATS Singapore 2022: The Next Episode: Data-Driven TV’s Big Opportunity in 2023
Long discussed as a huge opportunity for advertising growth and technology based innovation, what will the next phase of maturity for CTV look like? At ATS Singapore 2022, an expert panel discussed how, in a region where streaming reigns supreme, especially on mobile devices, how broadcasters can build a case for an alternative ID, and the future for data-driven in APAC.
Lindsay Rowntree - ExchangeWire (Moderator)
Sachin Dsouza - Publicis Media
YouSing Ching - True Digital Group
Nicole Bence - Network Seven
Gavin Buxton - Magnite
Vincent Pang - Unruly