Mathieu Roche, ID5, Discusses the Ad Tech’s Maturation & Thriving as a Start-up

On the first episode in 2019 of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest madtech news and trends.

In this week's episode:

- Taboola's play in the news aggregation space, with Taboola News and its publisher-positive approach
- LUMA's latest ad tech report, showing the growing gap between ad tech and martech in the M&A space
- RTL Group's acquisition of Yospace and why it pays to have a business focus on fixing one problem if you're an ad-tech vendor
- The education required in understanding identity, cookie matching, and why so much money is being left on the table

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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