In today’s Digest, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses.

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents…

In his latest column, Alex Lamaro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey...

In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame…

Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region...

On today's digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini?  Google’s SVP of knowledge [...]

Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...]

With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control? 

In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices.

Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...