Latest Stories

• BBC to Launch FAST Channels via Amazon Freevee; Germany's FCO Warns AI Could Bolster Big Tech

  2 years ago News

  

  In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [...]

• VIOOH Research Finds UK Advertisers Expected to Increase Programmatic DOOH Spend by a Third

  2 years ago News

  

  VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]

• Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine

  2 years ago News

  

  In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]

• VIOOH & Yahoo Partner to Explore the Value prDOOH Delivers Within Multichannel Campaigns

  2 years ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]

• The Wires: Public Voting Opens for Ad Tech Rising Star and Personality of the Year 2023

  2 years ago News

  

  Public voting is now open for two of the most anticipated accolades: the Ad Tech Personality of the Year 2023 and Ad Tech Rising Star 2023 awards. The top 10 nominees for each category will be announced on Friday, October [...]

• Amplified Intelligence Partners with Chalice Custom Algorithms for Attention-Led Bidding Trials

  2 years ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. [...]

• Nano Interactive Partners with PubMatic to Deliver ID-Free Targeting

  2 years ago News

  

  Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership provides greater choice for buyers, as Nano’s AI intent-driven [...]

• Microsoft Looks to Close Activision Deal; Snapchat Faces Fine over AI Chatbot

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]

• Zeotap Data Introduces 'Data Tribes' - 12 Smart Premium Segments for Enhanced Audience Targeting

  2 years ago News

  

  Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments.  These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]

• Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

  2 years ago News

  

  In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come. Billions of ad [...]