Latest Stories

• Clean Rooms Uncovered: Breaking Down the Data Stack

  3 years ago News

  

  In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]

• EU Regulators to Restrict Meta’s Targeted Ad Model; Over USD$400bn Wiped from European Tech Companies

  3 years ago News

  

  In today’s ExchangeWire news digest: Meta’s targeted ad model takes a hit as European Union privacy regulators rule against its use; and European tech companies drop over USD$400bn (~£328.2bn) in value due to funding freeze. Meta’s targeted ad model to be [...]

• Privacy & Identity: Predictions for 2023

  3 years ago News

  

  In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will live to see another year, thanks to Google delaying their deprecation to 2024, players across the ad tech ecosystem have [...]

• How Contextual AI Impacts Campaign Performance

  3 years ago News

  

  In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

• Positive Social Impact in Advertising: Q&A with Sigma Software

  3 years ago News

  

  Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on how standards can be maintained to ensure advertising has a positive social impact, [...]

• UK to Launch New Regulation to Tame "Wild West" of Crypto; Getir to Acquire Sinking Rival Gorillas

  3 years ago News

  

  In today's ExchangeWire news digest: the UK government finalises new regulation to control the cryptocurrency industry; Getir prepares to acquire competitor firm Gorillas; and crypto giant Circle cancels its USD$9bn (~£7.34bn) deal to go public. UK government finalises plans to tame [...]

• Providing the Support to Tackle New Challenges – Q&A with Frederic Liow, AlgoriX

  3 years ago News

  

  After receiving the award for Best Client Services Team at The Wires 2022, AlgoriX's SVP revenue and growth strategy Frederic Liow spoke to ExchangeWire to elaborate on the work behind the win and share what publishers and advertisers are focusing [...]

• New Zealand to Make Tech Platforms Pay for News; OpenAI Chatbot Impresses with Writing Skills

  3 years ago News

  

  In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [...]

• CTV: the Trends for 2023

  3 years ago News

  

  In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly talked-about mediums. With two of the largest streaming platforms, [...]

• ExchangeWire’s 2023 predictions

  3 years ago News

  

  December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]