Latest Stories

• Silver Bullet's Umberto Torrielli on DMEXCO, Programmatic Attitudes, and Holding Groups

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO of Silver Bullet, to discuss the latest news in ad tech and martech. On this week's episode: - Does Dmexco tell us [...]

• DMEXCO 2019: Cookies, Trust, and Emerging Channels

  6 years ago News

  

  DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled to discuss the topics of the day. Consumer trust, restrictions in cookie-based tracking techniques, and [...]

• Teads Unveils Teads for Publishers

  6 years ago News

  

  Teads, The Global Media Platform, announced today the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad [...]

• News UK Partners with ADmantX

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with News UK. The data provider will help News UK across The Sun, The Times & Sunday Times and talkSPORT websites to accurately [...]

• ATS London 2019: The Review

  6 years ago News

  

  2019 marked a decade since the inaugural ATS London event, and the tenth anniversary edition of the conference certainly did not disappoint. A host of experts, ranging from ad tech aficionados to global publishers, addressed the focal challenges of the [...]

• DoubleVerify Launches Semantic Science Division

  6 years ago News

  

  What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used [...]

• AdAsia and Wootag Partner to Deliver Interactive Ads to Asia

  6 years ago News

  

  AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to [...]

• As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre

  6 years ago News

  

  The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but [...]

• PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new [...]

• PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution

  6 years ago News

  

  Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]