Predictions
Experts Predict: Publisher Monetisation Progression in 2018
The world for publishers has changed over the last year with a focus on quality content and ways to unlock new revenue streams. In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts predict how publishers will continue to maximise revenue in 2018. Programmatic relationships will be centered [...]
Experts Predict: What's in Store for Viewability in 2018
The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should advertisers be treating viewability as a KPI, or as a hygiene factor, standardised across any digital marketing campaign? In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts predict what [...]
Is 2018 Finally 'The Year of Mobile'? Experts Comment
It’s been the “year of mobile” for years, but there has been major strides to making it a reality in 2017. And there’s a lot more on the horizon for mobile in 2018. In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their opinions on [...]
Experts Predict: The Future of TV & Video
Digital advertising has had nothing if not a tumultuous time in 2017. There’s much to reflect on, even more to learn from, but also plenty to be positive about, as we enter 2018. Connected TV has become the talk of the town and the opportunities for convergence in TV and video spell huge opportunities for 2018. In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought [...]
Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?
Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern in all corners of the industry. Are we ready, and should we really be fearful of its impending introduction, or does it present myriad opportunities? In a series of features, reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the [...]
'Artificial' Offers No 'Intelligence' Without Data
Some believe it is hogwash, while others say it is necessary for their company’s survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited. Companies in developed Asian markets, such as Singapore, have been more responsive to trying out AI and given a mandate to push the technology, said Yu Junde, chief business officer at Appier. “They feel they need to adopt AI or risk being left behind”, he noted, but added [...]
Experts Predict: How Will Brand Safety Be Tackled in 2018?
Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a term which really took centre stage this year. In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts share their predictions on how the brand safety discussion will [...]
Experts Predict: Will Artificial Intelligence Become Less Talk & More Action in 2018?
Artificial Intelligence (AI) has certainly been one of the hero buzz terms in digital advertising in 2017, with plenty jumping on the bandwagon, but also plenty more investing significant money and resource into what is tipped to shape the future of the industry. In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the [...]
What Does 2018 Hold for the Fight Against Ad Fraud? Experts Comment
The battle against ad fraud has raged on in 2017, but there is much to be positive about in industry developments that have been made. In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts predict how the fight against ad fraud will develop next year. Marketer confidence needs [...]
2017 Predictions for the Progression of Publisher Monetisation
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts predict how publishers will maximise revenue generation in 2017. Publishers need to maximise data [...]
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