This year’s Ad Trader Conference, hosted in Berlin, is entering its second half, where the leading luminaries of the digital media industry in Germany gather to discuss accelerating the nascent programmatic media trading sector here. And the message from the stage was clear: ‘Clean up your act!’
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Charles Darwin (1809-1882) Change is uncomfortable, unfamiliar and not without pain but the result is usually pretty positive. As an adaptable species, you’d have thought we’d have learnt that by now and embraced change at every opportunity.
However, Charles Darwin’s quote is very [...]
Yi Shi CEO & Founder, Avazu Inc, Talks About The Company's Private Exchange Business And DSP Solution, Moving Into China & Poor Localisation From Ad Tech Vendors
Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP – and why they have chosen to move into China. He discusses the challenges within the Chinese marketplace, how Chinese publishers are accustomed to selling their inventory and ad placements for a fixed price per month or per year. Shi points to localisation as the key reason why western [...]
Tags ad exchangesadmeldAdxAPACAvazuDSPAvazuebaiduchinachinese inventoryDataDemand Side PlatformDigital MarketingDisplayDSPDynamic Ad OptimisationEU marketingExchange NewsgoogleOnline Marketingonline mediaprivate exchangespubmaticRMXRubiconSSPUS marketingyeild optimizersYoukuYouTube
James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video & Social Gaming Being One Of The Most Significant Regions Globally, Maximising Inventory Revenue & Embracing The Evolving Online Advertising Landscape
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.
Can you give an overview of VeNA, its offering [...]
Tags ad exchangesAd Networkadap.tvAdvertiseragenciesAgencyagency trading desksAPACasia pacificAustraliaCasual Social GamingchinaCity VilleDigital MarketingDisplaydisplay advertisingdspsExchange Newsexchangewire apacfacebookFarmVilleFrontier Villein-app advertisingindonesiajapanMafia WarsmarketersMedia BuyingMobilemobile appsNew ZealandOnline MarketingOnline videophilippinespre roll inventoryPublisherpublishersQZonerenrenSEASingaporesocial advertisingsocial gamingSouth East AsiaspotXchangeSSPTrading DeskVeNAvideo advertising
Wout Van Damme CEO, Funbox, On Being A Multi-Channel Performance Trading Desk, Reducing Advertiser’s Media Buying Risk & How TV Advertising Will Be Sold In An Auction Environment
Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how being platform agnostic allows continuous innovation, the ability to split test across exchanges and DSPs for the most effective inventory source and how advertisers work with them on a CPC, CPL, revenue share or CPW (Cost-Per-Whatever) basis.
Can you give [...]
Tags Ad Exchangead exchangesAdvertiserAgencyAudience BuyingAustraliaBehavioural TargetingcpacpcCPLCPWDatademand sideDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange NewsfunboxMedia BuyingMobilemobile advertisingmultichannel performance trading deskOnline MarketingOnline videoPublisherpublishersrevenue shareRich MediaRTBSemantic Targetingthird party dataTrading Deskvideo advertising
James Simmons, MATCH Media Director, On Being Australia's Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die
James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of negotiation to a more scientific approach, we must not forget the art of advertising.
Simmons goes on to provide an insightful overview on how the ecosystem evolution will impact agencies and ad networks while highlighting the many opportunities for publishers in [...]
Tags Ad Exchangead exchangesAd Networkad networksAd ServerAd TradingAd Trading DeskAdvertiserAgencyATDAudience BuyingAustraliaautomated buyingautomated media buyingBehavioural TargetingDataData StrategydigitalDigital MarketingDisplayDSPDynamic Ad OptimisationExchange Newsexchange tradingexchangewire apacmatch mediamediaMedia BuyingOnline MarketingOnline videoPublisherRich MediaRTBTrading Desk
Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how their recent restructure meant the launch of Joost and Adconion Direct – its digital distribution platforms (DDPs). He also talks about how automation has brought innovation to the ecosystem and stresses that the importance of the service layer is still key.
Can you give an overview of the Adconion Media Group and it’s offering in Australia and across the APAC region?
Tags ad exchangesAd NetworkAd NeworkAd ServerAdconion DirectAdconion Media GroupAdconion Platform ServicesAdvertiserAgencyAlex LittlejohnAPACAustraliaautomated media buyingbrand advertisingbrand safetyDataDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsinnovationJoostMedia BuyingMobilemobile ad exchangesmobile advertisingOnline MarketingOnline videooptimizationPublisherpublishersreal time biddingRedLeverRich MediaRTBtechnologytrading desksvideovideo ad exchanges
Ikon's Phil Cowlishaw And Andy Ellenthal, CEO of Peer39, Discuss The Brandscreen And Peer39 Partnership In APAC
Today Peer39 and Brandscreen announced a partnership to provide real-time semantic targeting to media buyers in the APAC region. Phil Cowlishaw, Performance Media Director of Ikon Communications, and Andy Ellenthal, CEO of Peer39, discuss page relevancy, brand safety and the plans to make the technology available in other APAC languages.
EW: You mentioned in bid decisions that gaining access to page level attributes ‘unlocks the true value and [...]
Tags ad exchangesAd ServerAd TradingAdvertiserAgencyandy ellenthalAPACasia pacificAudience BuyingAustraliaBehavioural Targetingbrand safetyBrandscreenDataDigital MarketingDisplayDSPDynamic Ad OptimisationExchange Newsikonjulian tolMedia Buyingmedia optimisationonline display advertisingOnline Marketingpeer 39phil cowlishawreal time audience buyingRTBSemantic Targeting
Teresa Sperti Head of Marketing & Product, realestateVIEW.com On Growing Audiences, Balancing Brand And Performance & The Knowledge Challenge In The Media Buying Landscape
Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance between brand and performance. She adds with 50% of all Australians accessing online via their mobile it makes the channel a crucial part of their media mix. While Australians are one of the biggest consumers of online video in the world, the lack of inventory is constricting their growth.
Sperti also welcomes the efficiency the [...]
Tags Ad Exchangead exchangesAd TradingAdvertiserAgencyaudience attractionAudience Buyingaudience retentionAustraliaBehavioural TargetingBigPondBigPond MoneyDataDemand Side PlatformsDigital MarketingDisplaydisplay advertisingDSPExchange Newsmarketingmedia agenciesMedia Buyingmedia optimisationMobilemobile marketingonline inventoryOnline Marketingonline mediaOnline videoPublisherreal estatereal estate marketingrealestateVIEWRich MediaRTBsearch marketingTelstraTradingPostvideo advertising
Kevin Huang, CEO Pixel Group, Discusses Brand Advertisers, Branded Entertainment And Mobile & Video As Key Growth Areas In APAC
Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group’s premium website rep business and how it is providing brand advertisers with premium solutions.
He also discusses how monetization strategies differ across the Greater Chinese and South East Asian markets, as well as giving some overview on the triple digit growth of Pixel Group’s in–app mobile ad network.
Can you give an overview of the Pixel Group and its offering [...]
Tags Ad Exchangead exchangesAd NetworkAd ServeradsfactorAdvertiseradvertisersadvertising salesAgencyAPACAudience Buyingautomotivebankingbranded video entertainmentChevroletchinacosmeticsDataDigital MarketingDisplayDynamic Ad OptimisationentertainmentExchange Newsexchangewire apacFordGood Year TyresHong KongHyundaiin-app advertisingin-app mobile advertisingKevin Huang CEOmalaysiaMedia BuyingMobileMobilemobile appsOnline MarketingOnline videoPixel Grouppixel mediapremium inventorypublishersRich MediashanghaiSingaporeSouth East Asiavideowordsnap