Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of the user base. The 'State of Mobile Acquisition' report uncovered activities of high-value users within apps, which are users who have [...]

Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]