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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

    Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report. The presence of DMPs within [...]

  • The Misnomer of the Miracle DMP

    Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything they set out to? Lindsay McEwan (pictured below), VP & managing director EMEA, Tealium believes the DMP [...]

  • As Programmatic Shifts from Campaigns to Customer Lifecycle Management, Is it Death to the DMP?

    With so much data at a digital marketer's disposal, programmatic is changing. With this change comes a need to remove the silos that exist between digital advertising data and customer data. As Michael Greene (pictured below), vice president of product strategy, AudienceScience explains to ExchangeWire, CRM [...]

  • ​On-Site Javascript Trackers Open Gaping Security Holes

    ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical aspects of fighting digital ad fraud and improving the effectiveness of digital advertising, to explain the threats that javascript [...]

  • We’re at the Start of the Adventure: Q&A with Ghislain Lefebvre, Sales Lead, Oracle DMP

    Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data through a DMP technology. However, are the marketers that have jumped on board making the most of their investment? Ahead [...]

  • Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

    Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity and performance characteristics of DMP audiences should be as important [...]

  • Auto Trader: From Used Car Magazine to Digital Heavyweight

    ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of a research project in association with Oracle Marketing Cloud. This research will first be presented as part of a panel [...]