Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs
Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox’s strict processes and protocols and how these ensure advertiser’s brand safety.
We have seen a lot of media coverage around brand safety on ad exchanges recently and the reality is that there are risks [...]
Tags3rd party verificationAd ExchangeAd Trading DeskAdvertiseradvertisersadvertisingadvertising brand safetyadvertising campaignsAgencyAudience BuyingAustraliabrand safetybrand safety platformDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange Newsexchangewire apacfunboxMedia BuyingNew Zealandonline display advertisingOnline Marketingprogrammatic buyingRTBTrading Deskuser generated siteswhite listingWout Van Damme