With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a good thing – as long as marketers know how to make the most of it. Being a marketer in today’s fragmented [...]

The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing the banking industry to sit up, take notice, and take an omni-channel approach to marketing [...]

Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply nothing at all. For brands that want to implement attribution modelling successfully, what do they need to take into consideration? [...]