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  • What Is a 'Next Generation Agency'? Q&A with Andy Cocker & Martin Kelly, Infectious Media

    A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label. Infectious Media are the embodiment of this model. ExchangeWire meet with Andy Cocker, co-founder & COO, and Martin Kelly, co-founder & CEO, Infectious Media (both pictured) to uncover the secrets to their success.

    Martin Kelly and Andy Cocker founded Infectious Media in 2008, having both come from different sides of the industry. Cocker hails from [...]

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  • Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There

    In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much experience of the event, what their top tips for surviving Cannes are, with advice ranging from ‘be prepared’ to ‘don’t eat too much fish’…

    Versatile clothing and plenty of rosé

    “Those lucky enough to be heading to Cannes Lions next week, can certainly look forward to a welcome break from the rainy British summer, [...]

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  • The Rise of the Digital Consultant

    You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital consultants has established itself in the last 18 months. The proliferation of technology in a rapidly evolving digital landscape has paved the way for specialists able to help clients navigate their way through the confusion and clutter. Adele Wieser (pictured below), founding partner, CoLab Media Consulting, speaks to ExchangeWire about the rising popularity of consultancy and how it is spanning [...]

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