Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Viewability boosts from walled gardens; Subtler approaches to online advertising; and [...]
The Fall of Walled Gardens: Time for Transparency
How are walled gardens impacting an advertiser's ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric assessment, according to Theo Theodorou, EMEA MD, xAd. Writing exclusively for ExchangeWire, Theodorou explains how transparency [...]
Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability
Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are increasingly consuming video across different social platforms and are developing their strategies to target them [...]
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