ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Viewability boosts from walled gardens; Subtler approaches to online advertising; and CMOs not satisfied with customer retention.Viewability boosts from walled gardens
Walled garden video dramatically outperforms other forms of online video, finds Pixability’s second ‘Annual state of Walled Garden Video Advertising’ report.
Facebook and Instagram CPVs rose by 60% between Q1 and [...]
How are walled gardens impacting an advertiser’s ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric assessment, according to Theo Theodorou, EMEA MD, xAd. Writing exclusively for ExchangeWire, Theodorou explains how transparency is key, and advertisers are beginning to realise that.
Speaking on the company’s recent earnings call, WPP’s CEO Sir Martin Sorrell announced the time had come for businesses to demand better metrics on [...]
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What’s stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the future of the industry relies upon a universal ID.
The key inhibitors in the growth of cross-device are scale and persistence. When the scale issue even begins to [...]
On 15 March, Google announced their Analytics 360 Suite, referring to it as “an enterprise-class solution for a multi-screen world”. The new suite combines existing products with new and updated products to allow businesses to house all data and insights under one roof.
Google’s DMP, website testing, and data analysis and visualisation products are still in beta and come together with their revamped tag management offering, Google Analytics Premium (now Google Analytics 360) and Adometry, which they acquired in 2014 (now [...]
Cross-platform video advertising between walled gardens doesn’t sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are increasingly consuming video across different social platforms and are developing their strategies to target them effectively, but the challenge is to have a single view across all publisher platforms. ExchangeWire speaks with Chris Bennett (pictured below), managing director Europe, Pixability, about the launch of their new product that will give advertisers just that.
ExchangeWire: Pixability is [...]