In order to capitalise on the Black Friday sales peak and keep a strong momentum over the Christmas period, electrical retailer Currys PC World worked with agency Blue449 and Adaptly to run a series of Dynamic Product Ads on Facebook. The key objective was to drive cost-effective ROI over this prime period in the annual retail calendar. Over the two-month flight period, DPA activity drove an impressive number of tracked orders at an average ROI of 3.60x. Black Friday performed especially well with a ROI 1.47x higher than [...]
Last summer, TLC UK & Ireland launched the UK successor of American reality TV show Say Yes to The Dress, chronicling brides-to-be in their quest for the perfect wedding dress. In order to promote the premiere of the UK series, TLC ran a six-week campaign on Pinterest, raising awareness of the show while enticing fans and brides-to-be to engage with the content and ultimately tune-in to the programme. Over the six-week period, TLC’s campaign delivered an overall engagement rate which exceeded benchmarks by 1.13%. Close-ups” accounted for the [...]
HTC, one of the world’s largest mobile device suppliers, wanted its digital marketing activity to promote awareness and drive sales of its new M9 smartphone. The company, in partnership with OMG Programmatic, a global leader in programmatic media buying, decided to launch a pioneering ‘moment marketing’ campaign with TVTY, the Moment Marketing Company.
Given HTC’s goal and OMG Programmatic’s holistic approach to campaign planning, an opportunity was identified to connect the planned TV activity and UEFA sponsorships with a [...]
Targeting users on a pre-submit and pre-click basis, Ve Interactive utilised its intelligent email remarketing solution to drive Vodafone’s online conversion rates.
The telecommunications industry has a notoriously high abandonment rate of 85%, due in part to fierce competition between the leading industry players. Vodafone’s challenge was therefore to reduce this abandonment rate, improve customer engagement across email channels and ultimately, increase online conversions.
To combat these issues, Ve implemented sophisticated and personalised email remarketing strategies, combined with specialist [...]
Mediasmart places a strong emphasis on the quality of their mobile advertising inventory (for tablets and smartphones). Providing customers with a self-serve solution that allows them to upload their own creatives put the mediasmart guarantee of high ad quality at risk. In addition, customers wanted to upload their own ad tags instead of creative assets, increasing the risk as tags are more difficult to control and regulate.
Utilising the GeoEdge mobile ad security and verification solutions, creatives are checked [...]
British Transport Police and Network Rail sought to encourage the public to report suspicious activity on train routes and platforms across the UK. To support this initiative, TubeMogul was approached to power a campaign targeting commuters on specific test routes running from SE London to Central London between day-parted times of 6am to 7pm.
Using a combination of display and video in premium environments, TubeMogul geo-targeted the routes of interest with accuracy – driving awareness and engagement in the form of traffic and reports registered on the rail505.com landing page.
Saltrock, a British surfwear retailer, were keen to look beyond traditional platforms and digital marketing methods, to be able to improve site traffic and reduce the high percentage of abandoned baskets on their ecommerce website.
Saltrock understood the value of in-store sales assistants, who were able to cross sell through helping customers find the right items for them. This presented an online challenge, as the ability to learn about each customer as an individual had its limitations, which in turn impacted [...]
Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as its full-funnel programmatic display partner in the UK and US.
Sociomantic was tasked with driving user engagement, new client acquisition and existing customer loyalty; furthermore, Sociomantic was asked to provide insights on incrementality in order to prove [...]
Operating in the highly competitive Toys & Games category, Hasbro was seeking a bold way to drive measureable and accountable returns with the aim to win the competitive festive sales season. Entering the period, Hasbro was specifically focused on ensuring a strong share of voice and the ability to promote key products like the Nerf Modulus Blaster and the FurReal Friends StarLily Magical Unicorn.
To meet these goals, Hasbro partnered with HookLogic to develop robust product ad campaigns using a performance-focused media strategy, leveraging the world’s largest [...]
RB achieves 1,600% return on ad spend using HookLogic Sponsored Products
Recognising ecommerce as a strategic growth driver, consumer health business RB aimed to increase sales across its portfolio – with brands including Dettol, AirWick, and Vanish – on multiple online retailers. RB sought an effective way to combine ecommerce traffic and advanced data science to generate ads relevant to each shopper, develop deeper insights into media effectiveness, and increase product sales.
To meet these goals [...]