Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as its full-funnel programmatic display partner in the UK and US.
Sociomantic was tasked with driving user engagement, new client acquisition and existing customer loyalty; furthermore, Sociomantic was asked to provide insights on incrementality in order to prove [...]
Operating in the highly competitive Toys & Games category, Hasbro was seeking a bold way to drive measureable and accountable returns with the aim to win the competitive festive sales season. Entering the period, Hasbro was specifically focused on ensuring a strong share of voice and the ability to promote key products like the Nerf Modulus Blaster and the FurReal Friends StarLily Magical Unicorn.
To meet these goals, Hasbro partnered with HookLogic to develop robust product ad campaigns using a performance-focused media strategy, leveraging the world’s largest [...]
RB achieves 1,600% return on ad spend using HookLogic Sponsored Products
Recognising ecommerce as a strategic growth driver, consumer health business RB aimed to increase sales across its portfolio – with brands including Dettol, AirWick, and Vanish – on multiple online retailers. RB sought an effective way to combine ecommerce traffic and advanced data science to generate ads relevant to each shopper, develop deeper insights into media effectiveness, and increase product sales.
To meet these goals [...]
Evans Cycles, one of Britain’s largest cycle retailers, is working with Turn, the digital hub for marketers, to implement a data-driven approach to its online marketing. Evans Cycles is using Turn’s Campaign Suite for programmatic advertising, to identify and target key audiences, and gather a single customer view of how cyclists behave online.
The seasonal cyclist is not always looking on cycling websites – they also look at marketplaces such as eBay and national publications such as The Guardian.
Objective: Flygresor.se’s objective included delivering new leads at a given target CPL and keeping user engagement on the site in order to generate additional searches and conversions using Sociomantic’s stream technology.
Challenge: Research from PhoCusWright has shown that consumers visit on average 3.6 websites when shopping for an airline ticket. Although Flygresor is a leading travel metasearch engine in the Nordics, the company still faces sti competition from other metasearch websites, online travel agencies and airline websites. Thus Flygresor faced the challenge of [...]
Art.com Inc., with its website Allposters.com, is the world’s largest online retailer of high-quality wall art with more than 12 million customers in 120 countries. The company was recently looking to re-engage lapsed customers in new and engaging ways in an effort to drive increased return business from people who had not recently purchased, opened an email, or visited the site.
AllPosters.com owned high quality data on these customers but needed an innovative solution to effectively target them and unleash [...]
Rakuten Display, the display and retargeting arm of digital marketing company, Rakuten Marketing, is working with global beauty brand, The Body Shop, to implement a full-funnel display solution with programmatic capabilities as the backbone.
The Body Shop is using Rakuten Display’s solutions to help their multi-faceted strategy tap into new audiences, build existing customer loyalty, raise awareness for new product ranges and move to a more brand-led strategy. Desktop prospecting, retargeting and re-engagement are helping to deliver a consistent [...]
Despite being the number one shopping Android app in Indonesia, Indonesian marketplace Bukalapak realised that only half of the users who installed its app actively used it.
Bukalapak needed to bridge the gap between the high number of installs and the low number of monthly active users (MAUs) by re-engaging idle app users, bringing them back to the app to complete purchases.
AppKit, Sociomantic’s proprietary programmatic in-app display advertising suite, successfully re-engaged idle Bukalapak [...]
The Viacom-owned cable network TV Land wanted to build awareness and drive audiences for new comedy show Teachers. TV Land initially planned on running ads solely on Facebook but Adaptly advised to push the campaign out across Facebook and Instagram in order to engage younger audiences. Adaptly served ads across both channels, with ad content consisting of bite-sized video clips featuring funny character gaffes from the series and sneak peaks of upcoming episodes. The goal was to prompt [...]
Being highly tech-savvy, Silicon Valley-based digital media company Livingly was one of the earliest adopters of header bidding (also known as a pre-bid integration). However, Livingly was highly selective and wanted to work with the right header bidding partner that could increase revenue without compromising user experience.
After running tests with several header-bidding solutions, Livingly found that AppNexus was well positioned to help it achieve its revenue goals and user experience criteria. The implementation was simple [...]