Case studies

• Vodafone: Shhh…Don’t Mention the iPhone 7

  

  The iPhone 7 launch was the most anticipated event in the Telco calendar last year. The challenge is, Apple restricts every Telco to running media against the same 50 sites with templated creative. MEC & Vodafone wanted to run a [...]

• Adaptly Drives Increased Black Friday ROI for Currys PC World

  

  In order to capitalise on the Black Friday sales peak and keep a strong momentum over the Christmas period, electrical retailer Currys PC World worked with agency Blue449 and Adaptly to run a series of Dynamic Product Ads on Facebook. The key objective was [...]

• Adaptly Exceed CPE Goals by 70% for TLC with Pinterest Campaign

  

  Last summer, TLC UK & Ireland launched the UK successor of American reality TV show Say Yes to The Dress, chronicling brides-to-be in their quest for the perfect wedding dress. In order to promote the premiere of the UK series, TLC ran a six-week campaign [...]

• TVTY & OMG Drive 47% Reduction in CPCs for HTC

  

  HTC, one of the world’s largest mobile device suppliers, wanted its digital marketing activity to promote awareness and drive sales of its new M9 smartphone. The company, in partnership with OMG Programmatic, a global leader in programmatic media buying, decided [...]

• Ve Interactive Drives 50% Increased Conversion Rate for Vodafone

  

  Targeting users on a pre-submit and pre-click basis, Ve Interactive utilised its intelligent email remarketing solution to drive Vodafone’s online conversion rates. The telecommunications industry has a notoriously high abandonment rate of 85%, due in part to fierce competition between the [...]

• Mediasmart Sees 78% Decrease in Mobile Ad Quality Violations Using GeoEdge

  

  Mediasmart places a strong emphasis on the quality of their mobile advertising inventory (for tablets and smartphones). Providing customers with a self-serve solution that allows them to upload their own creatives put the mediasmart guarantee of high ad quality at [...]

• TubeMogul Raises Awareness of Suspicious Activity for British Transport Police & Network Rail

  

  The objective British Transport Police and Network Rail sought to encourage the public to report suspicious activity on train routes and platforms across the UK. To support this initiative, TubeMogul was approached to power a campaign targeting commuters on specific test routes running from SE London to Central London between day-parted times of 6am to [...]

• Saltrock & Nosto Drive 78% Revenue Increase Through Ecommerce Personalisation

  

  Saltrock, a British surfwear retailer, were keen to look beyond traditional platforms and digital marketing methods, to be able to improve site traffic and reduce the high percentage of abandoned baskets on their ecommerce website. Saltrock understood the value of in-store [...]

• Full-funnel Programmatic Drives Conversion Growth for AllSaints with Sociomantic

  

  Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as [...]

• Hasbro Sees Stellar Direct Return on Investment with HookLogic during Festive Season

  

  Operating in the highly competitive Toys & Games category, Hasbro was seeking a bold way to drive measureable and accountable returns with the aim to win the competitive festive sales season. Entering the period, Hasbro was specifically focused on ensuring a strong [...]