With over 50 websites in 30 countries attributing to $1 billion in revenue, L’Occitane was noticing a large discrepancy in checkout page conversions between markets and needed to better understand how users behaved differently to optimize checkout UX and boost ROI. The team did some research on UX analytics solutions and brought in ContentSquare to help.
With this new partnership, L’Occitane utilized ContentSquare’s customer journey zoning analytics & AI-powered technology to analyze the checkout process and identify struggle points in each [...]
The iPhone 7 launch was the most anticipated event in the Telco calendar last year. The challenge is, Apple restricts every Telco to running media against the same 50 sites with templated creative. MEC & Vodafone wanted to run a larger campaign supporting the iPhone without mentioning it – freeing us of the creative and targeting restrictions, but more importantly in a way that was different from the competition. Qriously is a data company that intercepts smartphone users while they use [...]
In order to capitalise on the Black Friday sales peak and keep a strong momentum over the Christmas period, electrical retailer Currys PC World worked with agency Blue449 and Adaptly to run a series of Dynamic Product Ads on Facebook. The key objective was to drive cost-effective ROI over this prime period in the annual retail calendar. Over the two-month flight period, DPA activity drove an impressive number of tracked orders at an average ROI of 3.60x. Black Friday performed especially well with a ROI 1.47x higher than [...]
Last summer, TLC UK & Ireland launched the UK successor of American reality TV show Say Yes to The Dress, chronicling brides-to-be in their quest for the perfect wedding dress. In order to promote the premiere of the UK series, TLC ran a six-week campaign on Pinterest, raising awareness of the show while enticing fans and brides-to-be to engage with the content and ultimately tune-in to the programme. Over the six-week period, TLC’s campaign delivered an overall engagement rate which exceeded benchmarks by 1.13%. Close-ups” accounted for the [...]
HTC, one of the world’s largest mobile device suppliers, wanted its digital marketing activity to promote awareness and drive sales of its new M9 smartphone. The company, in partnership with OMG Programmatic, a global leader in programmatic media buying, decided to launch a pioneering ‘moment marketing’ campaign with TVTY, the Moment Marketing Company.
Given HTC’s goal and OMG Programmatic’s holistic approach to campaign planning, an opportunity was identified to connect the planned TV activity and UEFA sponsorships with a [...]
Targeting users on a pre-submit and pre-click basis, Ve Interactive utilised its intelligent email remarketing solution to drive Vodafone’s online conversion rates.
The telecommunications industry has a notoriously high abandonment rate of 85%, due in part to fierce competition between the leading industry players. Vodafone’s challenge was therefore to reduce this abandonment rate, improve customer engagement across email channels and ultimately, increase online conversions.
To combat these issues, Ve implemented sophisticated and personalised email remarketing strategies, combined with specialist [...]
Mediasmart places a strong emphasis on the quality of their mobile advertising inventory (for tablets and smartphones). Providing customers with a self-serve solution that allows them to upload their own creatives put the mediasmart guarantee of high ad quality at risk. In addition, customers wanted to upload their own ad tags instead of creative assets, increasing the risk as tags are more difficult to control and regulate.
Utilising the GeoEdge mobile ad security and verification solutions, creatives are checked [...]
British Transport Police and Network Rail sought to encourage the public to report suspicious activity on train routes and platforms across the UK. To support this initiative, TubeMogul was approached to power a campaign targeting commuters on specific test routes running from SE London to Central London between day-parted times of 6am to 7pm.
Using a combination of display and video in premium environments, TubeMogul geo-targeted the routes of interest with accuracy – driving awareness and engagement in the form of traffic and reports registered on the rail505.com landing page.
Saltrock, a British surfwear retailer, were keen to look beyond traditional platforms and digital marketing methods, to be able to improve site traffic and reduce the high percentage of abandoned baskets on their ecommerce website.
Saltrock understood the value of in-store sales assistants, who were able to cross sell through helping customers find the right items for them. This presented an online challenge, as the ability to learn about each customer as an individual had its limitations, which in turn impacted [...]
Global fashion retailer AllSaints had generated positive results using programmatic for retargeting (lower-funnel marketing), and therefore decided to trial using programmatic to reach users across the full scope of the purchase funnel. In March 2015, AllSaints appointed Sociomantic Labs as its full-funnel programmatic display partner in the UK and US.
Sociomantic was tasked with driving user engagement, new client acquisition and existing customer loyalty; furthermore, Sociomantic was asked to provide insights on incrementality in order to prove [...]