Media agency MediaCom is set to release a world-first automated trading desk which is set to transform the way agencies purchase advertising digitally out-of-home. Smoothie drinks brand innocent will be the first company to use the new technology, which is set to go live on 8th January in a campaign that will span London, Manchester and other key cities for a month. The new campaign celebrates the launch of a brand new product – innocent’s new ‘Super Juice’ – and is set [...]
UBS “Life Questions” was launched with a 70% focus on digital. Ogury supported the “Life Questions” campaign with a mobile specific full screen video ad campaign during Q1 and Q2 of 2017. The videos were designed to stir customers’ imagination and emotions. Clients choose financial products because they speak to the value and demands they have as individuals – these are emotional and personal decisions. So, the objective of the campaign is to make clients feel like the bank understands them, [...]
eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned as a pioneer in the programmatic advertising space since 2012.So when header bidding emerged as the latest in programmatic technology, eBay Kleinanzeigen recognised the opportunity to both secure their place in the evolving advertising landscape and increase revenue. Looking to ensure complete transparency and control for long term success, eBay Kleinanzeigen sought an agile and complete technology solution. They decided upon prebid.js, [...]
The Cronulla Sharks of the Australian National Rugby League (NRL) was looking to deliver live broadcasts to its passionate fans. The club, which had plans in place for live video capture, signed up to become the first club in the NRL to deliver live broadcasts. They worked with the NRL’s digital rights partner Telstra and Ooyala to use the Ooyala Live platform. Among the results: Ooyala helped deliver a match live stream to over 30,000 rugby fans in 38 countries. With the success [...]
PayPal offers a simple way to pay, completing online transactions at the touch of a button and on your mobile. The challenge was to hit three KPIs: driving awareness, prompting new users to sign up and promoting incremental transactions amongst an existing customer base. PayPal created a 30-second video promoting the brand and its services, which Adyoulike seeded as native advertising: the video was launched as a large format lightbox from premium in-feed native editorial placements across the Adyoulike native network. [...]
Kraft, through its media agency Starcom MediaVest, partnered with Flite, a creative management platform (or CMP), to drive adoption of Philadelphia Cream Cheese as a multi-purpose cooking ingredient. SMV worked with Flite to develop a custom display unit and leveraged dessert recipes and images from kraftrecipes.com to personalize the ads based on search and trending data from leading food sites. The 1:1 marketing campaign of content-powered ads ran for 2015 and drove engagement up by 320% and increased CTR by 245%.
With the acquisition of CCM Benchmark Group last year, Figaro Media Group found itself in the welcome position of being the single-largest digital publisher in France, with 31 million unique visitors per month in France alone (50 percent of the country’s total population), as well as 60 million monthly viewers visiting its various worldwide properties. At the time of the acquisition, Figaro Media Group was operating with two different ad servers—as well with two separate SSPs. For a company of Figaro’s [...]
Leading health club Virgin Active partnered with Ambient Intelligence Platform Near to increase consumer engagement and boost membership enrolment. Using its SaaS product Allspark, Near developed and executed an effective two-phase campaign strategy to identify and reach Virgin Active’s target audience. In the first phase of the campaign, Virgin Active’s target audience was created in Allspark using multiple data sets. These users were then targeted with a dynamic mobile ad when they fell within a close proximity to a Virgin Active [...]
Martini Media, a leader in reaching and engaging the affluent online, leveraged Flite’s Creative Management Platform (CMP), to reach luxury advertisers in a cluttered digital advertising ecosystem. Using brand creative assets and Flite’s Design, Campaign and Report studios, Martini built bold, beautiful and engaging ads that better captivated and engaged affluent consumers online. Results included a 51% higher engagement rate, 2x longer interaction time and a reduction of custom creative unit build time by 70%.
With over 50 websites in 30 countries attributing to $1 billion in revenue, L’Occitane was noticing a large discrepancy in checkout page conversions between markets and needed to better understand how users behaved differently to optimize checkout UX and boost ROI. The team did some research on UX analytics solutions and brought in ContentSquare to help. With this new partnership, L’Occitane utilized ContentSquare’s customer journey zoning analytics & AI-powered technology to analyze the checkout process and identify struggle points in each [...]