Case studies

  • UBS Driving Brand Refresh With Ogury's Mobile Video Ads

    UBS “Life Questions” was launched with a 70% focus on digital. Ogury supported the “Life Questions” campaign with a mobile specific full screen video ad campaign during Q1 and Q2 of 2017.

    The videos were designed to stir customers’ imagination and emotions. Clients choose financial products because they speak to the value and demands they have as individuals – these are emotional and personal decisions. So, the objective of the campaign is to make clients feel like the bank [...]

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  • eBay Kleinanzeigen Partner With AppNexus to Boost Programmatic Sales

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  • The Cronulla Sharks & Ooyala Engaging Fans With Mobile Live Streams

    The Cronulla Sharks of the Australian National Rugby League (NRL) was looking to deliver live broadcasts
to its passionate fans.

    The club, which had plans in place for live video capture, signed up to become the first club in the NRL to deliver live broadcasts. They worked with the NRL’s digital rights partner Telstra and Ooyala to use the Ooyala Live platform.

    Among the results: Ooyala helped deliver a match live stream to over 30,000 rugby fans in 38 countries. With the success [...]

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  • PayPal Leveraging Native In-feed to Boost Awareness of Mobile Offerings

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  • Kraft Promoting Philadelphia Cream Cheese as Multi-purpose Product With Flite's CMP

    Kraft, through its media agency Starcom MediaVest, partnered with Flite, a creative management platform (or CMP), to drive adoption of Philadelphia Cream Cheese as a multi-purpose cooking ingredient. SMV worked with Flite to develop a custom display unit and leveraged dessert recipes and images from kraftrecipes.com to personalize the ads based on search and trending data from leading food sites. The 1:1 marketing campaign of content-powered ads ran for 2015 and drove [...]

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  • Le Figaro Engaging 60 Million Monthly Viewers Outside France With AppNexus Publisher Suite

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  • Near Helps Virgin Active Drive New Memberships Among Target Audience

    Leading health club Virgin Active partnered with Ambient Intelligence Platform Near to increase consumer engagement and boost membership enrolment. Using its SaaS product Allspark, Near developed and executed an effective two-phase campaign strategy to identify and reach Virgin Active’s target audience.

    In the first phase of the campaign, Virgin Active’s target audience was created in Allspark using multiple data sets. These users were then targeted with a dynamic mobile ad when they fell within a close proximity to a Virgin Active [...]

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  • Martini Media Turning to Flite's CMP to Increase Engagement of Affluent Audiences

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  • ContentSquare Increased Overall Mobile Conversions for L’Occitane

    With over 50 websites in 30 countries attributing to $1 billion in revenue, L’Occitane was noticing a large discrepancy in checkout page conversions between markets and needed to better understand how users behaved differently to optimize checkout UX and boost ROI. The team did some research on UX analytics solutions and brought in ContentSquare to help.

    With this new partnership, L’Occitane utilized ContentSquare’s customer journey zoning analytics & AI-powered technology to analyze the checkout process and identify struggle points in each [...]

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  • Vodafone: Shhh…Don’t Mention the iPhone 7

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