Latest Stories

• 'Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience'

  10 years ago News

  

  French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how to maximise publisher revenues using the technology at this week's ATS Paris on (13 November). In a preview of the [...]

• 'Sales Jobs Will Be More Data-Driven And Less About Martini Lunches'

  11 years ago News

  

  In the countdown to this week's ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French market, plus the brand perspective on programmatic, including attempts to meet a reported skills gap [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Publicis tops its shopping spree; AppNexus at vanguard of click fraud fight; Europeans eye US success at ATS New York; Irish firms [...]

• Who Will Dominate The Future Programmatic Landscape?

  11 years ago News

  

  Vincent Potier, Captify, COO, reflects on  how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic advertising will be dominated by agency trading desks, the internet's big Silicon Valley players, or [...]

• AppNexus To Guarantee 'Fraud-Free' Traffic 

  11 years ago News

  

  AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won't charge advertisers for invalid traffic.  The [...]

• 'Fixing Programmatic Trading Models'

  11 years ago News

  

  Ad tech's meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the 'closed vs. open ecosystem' debate must be addressed if the sector is to become the de-facto way for media to be [...]

• Facebook: 'We Can Make Ad Serving Incorporate Real Identity'

  11 years ago News

  

  Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad tech product Atlas, which many have dubbed as a serious contender to Google's ad stack. ExchangeWire caught up with Lori [...]

• Google’s Search History Shows The Way For Display

  11 years ago News

  

  Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google's emphasis on simplicity in the workflow process.   Back in [...]

• Does Publicis' Epic Acquisition Spree Add Value?

  11 years ago News

  

  Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition of mobile data management platform (DMP) RUN, plus last month's £40m stake in Matomy. But [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Facebook's ad tech future; Countdown to ATS Paris kicks off with first European Programmatic survey; more consolidation; and more funding in [...]