Latest Stories

• AppNexus CTO On The Fight Against Ad Fraud

  11 years ago News

  

  AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential [...]

• Facebook Talks Up Future Ad Tech Investment

  11 years ago News

  

  Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company's 'mobile first' future, although the subsequent investment increase caused its share price to [...]

• Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN

  11 years ago News

  

  Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.  The deal announced today (28 October) comes as the France-based media giant (which [...]

• 'Où sont les talents?' French Programmatic Survey Reveals Skills Gap Impeding Growth

  11 years ago News

  

  The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of [...]

• The Rise Of The Brand Trading Desk: Air France To Speak About In-Housing At ATS Paris

  11 years ago News

  

  Much has been written about the 'brand trading desk' or specifically the in-housing of the programmatic buying function. A lot of it has surfaced in the trade press - but there has been very few clients prepared to speak publicly [...]

• Ad Engagement And The Psychology Of Stickiness 

  11 years ago News

  

  Cameron Hulett, Undertone, executive director, explains his opinion on how data shows that it's best to keep it simple when coming up with campaign creatives, especially with online audiences, which are notoriously promiscuous.   In the 1970’s the TV show ‘Sesame [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition:Telstra buys into ad tech; Yahoo on the acquisition trail; Transparency raised by UK advertisers; Facebook's re-org of its preferred developer programme.  Telstra [...]

• It’s Official: Consumers Are Just Not That Into Retargeted Ads

  11 years ago News

  

  Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands [...]

• Why Mobile Programmatic Is The Future

  11 years ago News

  

  In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion that its is now driving the programatic sector.  According to the IAB UK’s recently released digital ad spend [...]

• Emarketer Predicts Huge Growth In Programmatic - But Are Buyers & Sellers Really Ready For The Shift?

  11 years ago News

  

  A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and [...]