Latest Stories

• The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK

  12 years ago News

  

  The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are they adapting, and if so, how? What are their attitudes towards this opportunity and what [...]

• The Viewability Quandary: How to Make It Work & Who Will Actually Use It

  12 years ago News

  

  It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even more. Ad tech vendors continue to muddy the water around the subject, but who wants [...]

• ‘Can Sport Help Bridge the Mobile Advertising Spend Gap?’, by Adam French, UK Country Manager, Boost Communications

  12 years ago News

  

  Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater example of this than the English Premier League. The Premier League is broadcast in 212 territories across the world by [...]

• 'Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv

  12 years ago News

  

  Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays into the privacy arena will garner attention, and the prospect of your friends seeing your [...]

• ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event

  12 years ago News

  

  The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is now available here. Over the past couple of years, the French data-driven advertising market has developed [...]

• Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands

  12 years ago News

  

  In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the new Q3 2013 Digital Audience Report from Turn. What’s more, the analysis found a 500% [...]

• ‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN

  12 years ago News

  

  Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the point when it comes to data management platforms (DMPs): it’s that size matters. Knowing the [...]

• EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech

  12 years ago News

  

  Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time, his experience of working in the space over the past nine years, and why now [...]

• ‘Breaking Out of Search: 24/7 Media Assists SME Advertisers Tackle Local Digital Advertising Opportunity’, by Nicky McShane, European Managing Director, 24/7 Media

  12 years ago News

  

  The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance in the overall marketing mix couldn’t have been more firmly stamped than when Procter & [...]

• ATS Paris To Take Place On November 14 - Tickets Now On Sale!

  12 years ago News

  

  This will be our third ATS Paris, as we look to focus again on one of Europe's biggest and most innovative digital advertising markets. The French have blazed a trail in the areas of publisher co-ops and programmatic video over [...]