Latest Stories

• Growing The Pie: Why Scrapping For A 4.4 Billion Euro Market Isn't Good Enough

  14 years ago News

  

  These are interesting times. The industry is in a change cycle in terms of how we buy and sell media. Everyone is battling for their slice of the existing marketplace. Ad networks. Ad exchanges. DSPs. [...]

• Alex Khan, CEO of Catcha Digital Asia Discusses The CDA Offering, & Trends In The Region's Online Market

  14 years ago News

  

  Alex Khan is CEO of Catcha Digital Asia. Here he discusses the CDA offering, trends in the region's online display market and the impact ad exchanges are likely to have on the sell-side. Can you give an overview of [...]

• ATS Singapore Speakers And Agenda Confirmed

  14 years ago News

  

  It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold [...]

• ATS Singapore Speakers And Agenda Confirmed; Data-Driven Analysis Coming To Singapore

  14 years ago News

  

  It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]

• Nick Stringer Discusses The Implications Of The New Directive, The Self-Regulatory Approach, And The Setting Up Of An IASH-Styled Group To Police European Compliance

  14 years ago News

  

  Nick Stringer is the Director of Regulatory Affairs at the IAB. Here Stringer discusses the implications of the new directive, the self-regulatory approach, and the setting up of an IASH-styled group to police European compliance Can you give some overview [...]

• Kate Clough, MRM Worldwide Regional Media Director APAC, Discusses The Cost-Per-Day Metric In Asia And The Complexities Of The Chinese Display Market

  14 years ago News

  

  Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview wit ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of [...]

• Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market

  14 years ago News

  

  Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of MRM’s [...]

• Sam Barnett Discusses The ADPAD, The European Directive, And The Teracent Threat In The New Look Google Buy-Side Stack

  14 years ago News

  

  Sam Barnett is CEO of Struq, a behavioural retargeting specialist based out of London. Here Barnett dsicusses the ADPAD, the European directive, and the Teracent threat in the new look Google buy-side stack. Can you give an overview of the [...]

• Jonathan Wolf, Chief Buying Officer, Criteo: Does Real-Time Bidding Matter?

  14 years ago News

  

  A lot has been written about real-time bidding recently. ExchangeWire’s own Ciaran O´Kane recently wrote a piece in the in New Media Age explaining some of its advantages for marketers. But is this as revolutionary a shift as [...]

• Brandon Keenen Discusses Advertising.com Innovation & Why AOL Inventory Will Not Be Available Via RTB

  14 years ago News

  

  Brandon Keenen is Senior Director of Sales at AOL (UK). Here Keenen discusses advertising.com product development, why AOL inventory will not be made available to third party buyers via RTB and why everyone is or wants to be an [...]