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Mathieu Roche Discusses The Weborama Data Solution For The European Display Market
In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]
Tom Jenen Talks About The IDG Partnership And The Benefits Of The Private Exchange Model
You are going to see lots of private exchanges appearing on the European display landscape over the next twelve months. Publishers, looking to open their inventory to a controlled group of real-time buyers, will look to partner a SSP and [...]
L’Ecosystem: A Visual Overview Of The Evolving French Display Ecosystem
The TASC (The Ad Server Club) in France has produced a visual overview of the evolving ecosystem in the French market. You might notice some familiar names in there. But there are some homegrown companies dominating too. [...]
Why Ad Networks Should Be Tooling Up For The Client Direct Fight
With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad nets would eventually take some rear guard action. Depending exclusively on the good will of agencies is now a [...]
Check Out These Five Trends Currently Dominating The European Display Space
The Arrival Of The DSP En Masse From The US Invite might be dominating the automated market in Europe at the minute. But that is not too say that the race is run. There are now a number of [...]
EU Backs Down On Threat Of Hard Opt-In For Cookie Tracking
It seems sense has prevailed in Brussels. The threat of the hard opt-in for cookie tracking appears to have been thrown out. Instead EU regulators are looking at strict self-regulation. Although this decision will be welcomed by [...]
Insight On How The European Data Economy Is Impacting The Display Market
There is a massive debate going on in the European display space at the minute around data. Data is indeed the new black. But it's a very complex and confusing area. Publishers are agonising about how to [...]
Phil Macauley Talks Analytics, Data Strategy And How Quantcast Is Helping European Publishers And Advertisers
With the upcoming Data Economy conference only a matter of weeks away (March 03), it's only fitting that the first post of the year on ExchangeWire focuses on data. 2011 will be the year when the European buy-side and [...]
Those 2011 Predications For The European Market In Full
I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]
Simon Aurik, CCO at Yieldivision, Talks About Positioning In The Market And The European Exchange Opportunity
Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks about YD's current positioning in the market and the opportunity in the European exchange market for the company. Can you [...]
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