Technology is changing the advertising world and stretching what is possible with each passing day. However, what about the people in the creative process, looking at more than just CPA optimisation, focused on creating an emotional engagement with an advertising [...]

This week's Latin American Roundup: Mexico ad market is expected to grow by 6.36% this year, just after TV lost the majority of the market share; Facebook Brazil's general manager resigns and the company is looking for a new hire in the [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds übernimmt The ADEX; Expansionspläne bei plista; Visoon und smartclip kooperieren für Addressable TV; Deutschland bei Mobile Programmatic die Nummer 2 in [...]

The future is bright, the future is native. Dr. Bill Simmons (pictured below), CTO and co-founder, DataXu believes native advertising is the obvious solution to some of the challenges digital advertising faces today. Writing exclusively for ExchangeWire, he explains how technological [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate [...]

With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming our way this year, particularly regarding video. As Rene Plug, chief strategy officer, [...]

Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the [...]

Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your destination safely. One of the show’s highlights was BMW’s advanced i Vision Future Technology, featuring [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 2017 shopper; Mobile games vs social apps; and rise [...]

Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by personalising information and incentives delivered to mobile devices based on consumers' current location. It's a mindset that has allowed these [...]