ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week's edition: Rubicon Project buys Chango; Xaxis buys ActionX; Programmatic spend increases 72% year-on-year, and "industry-first" pricing model launched. Rubicon buys [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: research from Experian shows that Chief Digital Officers (CDOs) [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; [...]

This week Rubicon Project bought ad network Chango for over $100 million, mostly in stock. This was an interesting acquisition, not because Rubicon bought a buy-side company, but more a realisation of the difficulty in building a 100% SaaS-based ad [...]

Marc Gosschalk, AdTruth, partner marketing manager, EMEA, stresses the need for advertisers to be more proactive with consumers on the benefits of the data exchange economy, citing multiple opinions from across the industry. Last year saw a rapid increase in [...]

The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris, ExchangeWire examines the French market, where publishers there were early to adopt this approach, exploring [...]

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO. Programmatic adoption [...]

ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week's edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: HK ad spend up 17% during CNY; WPP subsidiary inks ecommerce partnership in China; WeChat Moments [...]

ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: growth in the mobile advertising marketplace as reported [...]