The Evolution of Programmatic in JAPAC, with Andy Tu

In the latest MadTech Webcast, Ciaran O’Kane, ExchangeWire CEO, was joined by Andrew Tu, APAC managing director, OpenX, to discuss the state of programmatic in JAPAC, following research carried out by ExchangeWire, in association with OpenX, delving into the drivers of programmatic growth in the region, with the full report released today [21 May 2020].

O'Kane and Tu discuss:
- Growth of the programmatic industry in JAPAC during 2019
- The drivers of the increase in spend and the challenges that remain
- The adoption and use of ads.txt and header bidding in the region
- Emerging programmatic channels responsible for future growth, including surprising statistics around DOOH

The full research report is available to view here.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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