Screencore, a programmatic advertising technology company connecting advertisers and publishers across digital channels, is highlighting its long-standing collaboration with Pixalate, a global platform for ad fraud protection, privacy, and compliance analytics. Over the course of their ongoing partnership, Screencore has leveraged [...]

A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and media intelligence engine. "Man At The Bottom Of The Bag", which features a woman being [...]

Vishnu Vardhan Reddy Kaithapuram takes a look at why data governance is no longer a back-office concern, but the only game in town for advertisers...

Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration [...]

Axeptio, expert de la gestion du consentement en ligne, annonce la refonte globale des outils statistiques disponibles depuis son back-office. Cette mise à jour majeure permet aux équipes marketing, acquisition et data de mesurer précisément l'impact de leur stratégie de [...]

Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...]

MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider for publishers as part of its 360° data-driven suite, MGID+ – a powerful tool used to track and analyse content [...]

Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, has released the July 2025 Publisher Trust Index (PTI) for the United States (US), United Kingdom (UK), Germany, Spain, the Netherlands, Canada, Japan, and Brazil. This index evaluates websites [...]

Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]

Piwik PRO, a leader in privacy-focused analytics solutions, launched its new application for Shopify, one of the world's largest e-commerce platforms used by over 2 million online sellers. The integration delivers advanced analytics capabilities, including a built-in customer data platform [...]