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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]
TapTap's Álvaro Mayol Garrido on the Transformation of Precision Targeting
TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, [...]
AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation
Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the [...]
Multilocal's Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all [...]
Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, [...]
Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss [...]
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to [...]
It's Not for Everyone: Beeswax's Ari Paparo Discusses Programmatic In-Housing
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, discusses with Ari Paparo, CEO, Beeswax, whether marketers should consider [...]
The Evolving Relationship Between Agencies & Brands
In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, [...]
Video Ads Are Worth Their Weight in Gold
In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O'Kane, CEO, ExchangeWire, in the [...]
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