TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

View now

Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

View now

Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

View now

Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

View now

Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

View now

Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

View now

All shows

Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]
View now
TapTap's Álvaro Mayol Garrido on the Transformation of Precision Targeting
TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, [...]
View now
AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation
Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the [...]
View now
Multilocal's Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk TV, Multilocal's Fern Potter talks all [...]
View now
Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, [...]
View now
Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss [...]
View now
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
In this latest episode of TraderTalk TV, Richard Ottoy, newly appointed GM, EMEA at Sharethrough, joins ExchangeWire’s Lindsay Rowntree to [...]
View now
It's Not for Everyone: Beeswax's Ari Paparo Discusses Programmatic In-Housing
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, discusses with Ari Paparo, CEO, Beeswax, whether marketers should consider [...]
View now
The Evolving Relationship Between Agencies & Brands
In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, [...]
View now
Video Ads Are Worth Their Weight in Gold
In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O'Kane, CEO, ExchangeWire, in the [...]
View now