TRADERTALK TV

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  #TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model

  In this week’s #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model versus the traditional media-buying model. Explaining the work flow of a typical media buy, Connolly argues that much of the spend gets lost in the “Lumascape” vortex. A 100 million budget earmarked for media spend, […]

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  #TraderTalk TV: Ego-System or Eco-System? Pubmatic's Gareth Holmes Calls for a New Publisher Approach

  In this week’s #TraderTalkTV, Gareth Holmes, UK Publisher Director at PubMatic, discusses the evolution of the SSP model in today’s market into a “Strategic Selling Platform”, allowing the publisher to focus on content-creation to engage users. Gareth breaks down the current CPM-driven ‘ego-system’, based on old assumptions, and its untenable position as a forward-thinking proposition.

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  #TraderTalkTV: SpotXchange's Alex Merwin Explains the Mechanics of the "Multi-Bid"

  In this week’s #TraderTalkTV, SpotXchange‘s Alex Merwin addresses the problems with lack of transparency in the ecosystem, the issues with multi-bid and the problems with floor pricing. He further explains how publishers are currently seeing a tiny fraction of the total demand for their video inventory, and how they could leverage RTB more efficiently in […]

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  TraderTalk TV: Medyanet's Dogus Yildirim Gives an Overview of the Turkish Data-Driven Ad Market

  Medyanet is a massive European sales house based in Istanbul with O&O – as well as represented – interests across traditional publishing, TV, radio and digital media (currently representing about 10 billion Turkish impressions per month). In true European sales house fashion, the company has also got a proprietary ad server (Adserver+), which their development […]

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  TraderTalk: Neal Richter, Chief Scientist at the Rubicon Project, Discusses Scaling RTB, The DealID And Why Internal Auctions Are Truncating Liquidity For Sellers

  We love a proper tech debate at ExchangeWire. On this edition of TraderTalk we speak to Neal Richter, Chief Scientist at the Rubicon Project. Here he discusses the infrastructure required to scale RTB globally, how Rubicon knitted together its recent acquisitions into present offering – and the problems with internal bidding within bidders in terms […]

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  TraderTalk: Adform Discusses Its Buy-Side Strategy And Why A Customised Solution Is A Requisite For Scaling Across Europe

  Adform is a buy-side/advertising ad serving platform headquartered in the Nordics, with a presence in all the major European markets. Martin Stockfleth Larsen, Director of Marketing and New Business, and Gustav Mellentin, Co-Founder, Director sat down with ExchangeWire this week to discuss the company’s buy-side proposition, and how Adform customises its proposition for the European […]

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