MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic partnership with NetCom TV, a premium virtual MVPD and FAST platform offering authenticated, high-income audiences and scalable connected TV ad inventory.

This partnership enables programmatic advertisers, agencies, and DSPs working with MarkApp to access over 10 billion monthly ad impressions across 300+ live channels and 80,000+ on-demand titles through NetCom TV’s CTV infrastructure, powered by VAST and OpenRTB integrations.

Elevating CTV with contextual intelligence and premium viewership: MarkApp’s proprietary contextual CTV bidder will now support NetCom TV inventory, bringing enhanced semantic targeting and real-time optimisation to living room screens, especially in North America and EMEA—where NetCom’s viewer base aligns perfectly with brand-safe, high-impact programmatic campaigns.

The NetCom audience stands out for its median household income above USD$200k (£149.7k), 3.5 average daily hours watched, and strong engagement among decision-makers aged 35–54, according to a May 2024 proprietary audience study.

“At MarkApp, we are focused on enabling premium programmatic storytelling across the most valuable screens in the home,” said Sotiris Oikonomou, managing director at MarkApp.
“Partnering with NetCom TV brings us closer to that mission. Their authenticated FAST environment, scale, and attention-rich audiences are an ideal match for our global buyers, especially those seeking curated, brand-safe inventory that performs.”

“NetCom TV was built to serve a discerning viewer who values quality content and a seamless experience,” added Adam Goodman, CEO and founder of NetCom TV.
“By partnering with MarkApp, we are extending our reach to top-tier advertisers around the world who appreciate not only our viewership scale, but also the precision and transparency that contextual CTV buying enables.”

Scaling Contextual Performance in CTV

The partnership reinforces MarkApp’s commitment to elevating the CTV media supply chain by integrating top-tier providers like NetCom TV, alongside its existing partners: Rakuten, Scripps E.W., TCL, Wedotv, NeoTV+, Amagi & VGI.

Through NetCom TV, MarkApp’s demand partners can now unlock higher-value CTV campaigns with stronger demographic alignment, enhanced transparency, and efficient buying workflows.

MARKAPP MEDIA LTD

MarkApp is an innovative ad tech company specialising in programmatic advertising across mobile apps, Connected TV, and web environments. Leveraging our proprietary ad exchange, direct publisher and advertiser relationships, and integrations with top...

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