Latest Stories

• The Evolution of Prebid

  6 years ago News

  

  Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]

• DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]

• Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s [...]

• DoubleVerify Acquires Ad-Juster

  6 years ago News

  

  DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad [...]

• Bidstack Sponsors NFG’s FIFA 20 Kit

  6 years ago News

  

  Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s [...]

• Rubicon Project Announces Integration with LiveRamp's IdentityLink

  6 years ago News

  

  Rubicon Project, the global exchange for advertising, announced an integration with LiveRamp and its IdentityLink graph. The integration allows identity to be efficiently passed in real time and enables a more consistent view of the consumer. LiveRamp’s IdentityLink is a neutral, [...]

• Clear Channel Outdoor and Broadsign Announce Partnership

  6 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s US DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. [...]

• Why All Brands Should Consider Mobile Advertising Within Esports

  6 years ago News

  

  In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the [...]

• The Three Dimensions of Identity

  6 years ago News

  

  In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is [...]

• InfoSum Launches First-Party Data Platform; Smart Expands to UK Market

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital [...]