Latest Stories

• Smart Expands to UK Market with Opening of London Office

  6 years ago News

  

  Smart AdServer, a leading independent ad monetisation platform, today announces its market launch in the United Kingdom with the opening of a London office. Pierce Cook-Anderson has been appointed UK Country Manager and will lead UK operations, providing simple and [...]

• InfoSum Launches Pioneering First-Party Data Platform: Discovery

  6 years ago News

  

  InfoSum today announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent [...]

• Post-Cookie Lessons from Germany: An Industry Call-to-Action

  6 years ago News

  

  As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O'Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise [...]

• British Gas Engaging Audiences with Personalised Video

  6 years ago News

  

  British Gas, working with nucleus, has become the first advertiser to utilise a new personalised video platform from A Million Ads. A Million Ads now creates personalised video ads, serving messages to viewers with a dynamic video, that speaks to [...]

• Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project

  6 years ago News

  

  Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions.   How [...]

• "The Future of Targeting is Contextual"

  6 years ago News

  

  Through all the uncertainty caused by the necessary pivot towards a fully privacy-compliant ecosystem, one thing is becoming clear: contextual is set to play a more prominent role in the advertising toolkit. Writing exclusively for ExchangeWire, Mike Klinkhammer (pictured below), [...]

• CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and [...]

• ISBA's Steve Chester on Snapchat, Netflix, and Rebates

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Steve Chester, director of media, ISBA, to discuss the latest news in ad tech and martech. On this week’s episode: - In a move thought [...]

• The German Programmatic & Martech Industry in 2019: Predictions and Reflections

  6 years ago News

  

  In the latest of a series of market overviews, ExchangeWire reviews the key trends coherent to the German programmatic and martech industry ahead of ATS Berlin 2019, and receives insight on the market from a range of media professionals. Key statistics - [...]

• Drive-to-Store is Here to Stay

  6 years ago News

  

  Writing exclusively for ExchangeWire, Rose Shorter (pictured below), agency group head at S4M, discusses how spending in drive-to-store advertising is set to rise in the next four years, as well as the host of benefits associated with embracing the medium. Let [...]