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Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz
Pierre Naggar (pictured below), SVP of global demand at AdsWizz, joins ExchangeWire to debunk some of the myths around audio, taking a deep dive into programmatic, and outlining how audio advertising isn’t simply another digital format, but rather, a true [...]
Five Strategies Media Companies Are Using to Drive Digital Revenue
Ahead of ATS London 2019, Tiffany Kelly (pictured below), digital product manager at Lineup, reveals five key strategies which media companies can employ to further their effectiveness, diversify their offering, and increase revenue. Between industry blogs, podcasts and vendor outreach, there [...]
In-Housing: The New Rules for Service Partners
Though it has never been a sector which stands still and watches the world pass it by, the ad tech industry has been undergoing tumultuous change in recent times. This is keenly felt by the service layer, with in-housing raising [...]
Up to 65% of Location Targeting Ad Spend is Wasted; The Ozone Project Selects Improve Digital as First European Ad Tech Partner
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65% of location targeting ad spend is wasted; The Ozone Project selects Improve Digital as first [...]
Bidstack Partners with The Trade Desk
In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally recognised The Trade Desk, to bolster its programmatic offering for in-game advertising. Trading online display advertising [...]
Digicake's Julian Savitch-Lee on Newscorp's Knewz, Google, and The Trade Desk
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Julian Savitch-Lee, programmatic consultant, DigiCake to discuss the latest news in ad tech and martech. On this week's episode: - Newscorp is set to compete [...]
Fostering Diversity in an Inherently Undiverse Industry
The 10th year of ATS London will take place on 9th September and, as is the case every year, it’s been an exciting, yet challenging time crafting our agenda and finding experts to join us on stage. The biggest challenge: [...]
Pricing and Deep Analysis - The New Drivers of Yield Optimisation
Writing exclusively for ExchangeWire, Marcin Ekiert (pictured below), CEO and co-founder of Yieldbird, closely examines the potential implications of Google’s transition to a first-price model, and how technological solutions can be used by publishers to mitigate its impact. Google’s decision to [...]
Beyond The Cookie: How To Achieve Real People-Based Marketing
Writing exclusively for ExchangeWire, Alex Mcilvenny (pictured below), country manager UK, Zeotap, discusses how people-based marketing in the post-cookie landscape can be used for relevant cross-device targeting. People-based marketing is about directly connecting real people with the right experience to ensure [...]
PubMatic Receives Compliance Certification for IAB Tech Lab’s Open Measurement SDK
Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification [...]
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