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Rubicon Project Appoints Sarah Harden to Board of Directors
Rubicon Project, the global exchange for advertising, today announces the appointment of Sarah Harden, chief executive officer of Hello Sunshine, to its board of directors. Sarah brings more than two decades of experience in digital media, entertainment and direct-to-consumer video [...]
ID5 Releases Its Universal ID Solution Via Prebid
ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech platforms globally. Publishers can retrieve the ID5 ID, store it on a first party cookie and pass [...]
Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm [...]
The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development [...]
Ad Spend Optimisation: Q&A with Chris Lien, Marin
Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry. However, while regulatory, legislative and commercial curveballs are being thrown at a rapid rate, concurrently new technological solutions are being [...]
DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The Rise of Digital Audio Advertising report; AOP sees boost in publisher confidence despite revenue decline [...]
IAB Australia's Jonas Jaanimagi on ICO, Digital Ad Spend & WPP Vs Accenture
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Jonas Jaanimagi, technology lead, IAB Australia, to discuss the latest news in ad tech and martech. On this week's episode: - The ICO Ad Tech [...]
How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?
2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed USD$1bn (£0.79bn) in value this year. Within these estimates, advertising is estimated to bring USD$189.2m (£150.4m) to the table, [...]
Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social
China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed [...]
The US and European Video Markets: Q&A with Stephane Coruble, RTL AdConnect
Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of [...]
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