Latest Stories
‘The Data Ownership Problem: Why Brands Need to Understand Who is Really Benefiting From Their data’, by Mark Connolly, Managing Director EU & APAC, AudienceScience
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most valuable insight and building smarter and stronger personal relationships with their customers. It should be no [...]
Simon Halstead, Director Microsoft Advertising Exchange, EMEA, Discussing the Evolution of the Microsoft Advertising Exchange with Outlook.com
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives and reach their millions of users across Europe, what's happening with Programmatic Direct and further [...]
‘A Measured Approach to Display Advertising’, by Adit Abhyankar, Executive Director, Visual IQ
Despite a boom in digital advertising, quantifying online display advertising success is still perplexing many marketers. Not only is the worth of display ads seemingly difficult to measure, but many companies still express scepticism over whether they actually work for [...]
‘If You Want to Attract Brand Money, You Need to Get Emotional’, by Brian O’Sullivan, Media MD, VisualDNA
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S, John Lewis and Argos are placing greater emphasis on digital for engagement and conversation. Delve [...]
‘Why are Publishers Afraid of Selling Their Data?’, by Delphine Fabre-Hernoux, Audience Centre Director, EMEA, Amnet
While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding the value of data, lots of people forget to mention that there is a key challenge related to DMPs: the [...]
‘The Dirty Secret at the Heart of Retargeting’, Stephen Taylor VP & MD International, Sojern
As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s online toolkit. By using behaviourally targeted ads to reengage site abandoners, retargeting has seen huge success in the travel and [...]
‘Programmatic & RTB Marketplace in France’, by Estelle Reale, VP Marketing, Global, 24/7 Media
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what they are saying about current market trends? It is something that we like to do [...]
‘Advertisers Are Right to Demand Higher Viewability Rates — It’s Up to the Industry to Deliver’, by Sylvain Deffay, Country Manager, France, Infectious Media
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue that the nature of our medium makes it likely that viewability will become a key [...]
‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the power of their own data and the monetary value of using that data in the [...]
Turn Infographic: The Life of an Ad
Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast the process is.
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