TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products. By joining the Prebid community, TeqBlaze gains [...]

Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and shareholder. With over 33 years of experience in the financial services sector, including a significant tenure as the group chief [...]

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts. Considering the success programmatic has seen across a myriad [...]

As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the future of political discourse and the democratic process? In the landscape [...]

The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]

Already utilised by a significant portion of leading French publishers (Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, Capital...), Voxeus is pleased to welcome several new publisher clients, including the French daily Le Monde. Among other publishers, there are also: [...]

SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Alan Capel, who joins the company as its chief commercial officer. Capel joins the business with over 30 years of experience in the image [...]

Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]

On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every [...]