The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What’s stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the future of the industry relies upon a universal ID.
The key inhibitors in the growth of cross-device are scale and persistence. When the scale issue even begins to [...]
With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a good thing – as long as marketers know how to make the most of it.
Being a marketer in today’s fragmented world sometimes feels like playing a video game. After every level you manage to pass, some new, dark challenge appears, costing a life and bringing you one step closer to ‘Game Over’.
In the marketing world, fragmentation is the real-life equivalent [...]
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can’t be effective without a mobile strategy and describes how Yahoo is trying to help marketers achieve their cross-device goals.
The booming use of mobile transforms the customer experience and conversion funnel. To improve performance, advertising campaigns should increasingly be cross-device. This is [...]
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both pictured below), about that elusive challenge of bridging the cross-device gap, ahead of Rhind’s participation in a panel discussion covering just that in Paris on Wednesday.
The ATS Paris panel dedicated to cross-device is arguably the most important for the endurance of [...]
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where something within the offline environment triggers an online action. As TVTY, which originally coined the phrase, put it in a recently released moment marketing whitepaper: “[It] instantly connects online advertising to what’s going on in the offline world. It’s about connecting with people at the key moments when they reach for their smartphone or laptop [...]
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are one to watch this year.
– USD$1.32 (£0.93) earnings per share (EPS), compared with a loss of USD$0.54 (£0.38) per share in 4Q 2014, including impacts in both quarters related to the annual actuarial valuation of benefit plans and mark-to-market [...]