The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What's stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the [...]

With the world of advertising fragmented, Nick Reid (pictured below), UK managing director, TubeMogul, explains to ExchangeWire why fragmentation is a good thing – as long as marketers know how to make the most of it. Being a marketer in today’s fragmented [...]

Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can't be [...]

With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both [...]

The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where something within the offline environment triggers an online action. As TVTY, which originally coined the [...]

Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for the technology company. With growing footholds in mobile, video, cross-platform and the IoT, Verizon are [...]