Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is one of their biggest fears, according to a recent eMarketer report; and they’re right to be worried. Despite many deploying [...]

There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected Media, certifications aren't making enough of a dent in the issue. Writing exclusively for ExchangeWire, [...]

Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire spoke with Ben Sonnex, product manager, Coull and Julia Smith, director of communications, Forensiq (both pictured), about the growth of [...]

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.  Dynamic scalability [...]

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical aspects of fighting digital ad fraud and improving the effectiveness of digital advertising, to explain the threats that javascript [...]