In the latest column from the IAB’s Display Trading Council, council members give their views on what has changed in the programmatic space over the last two years.
To borrow from John Hughes’ 1986 American teen comedy Ferris Bueller’s Day Off – programmatic moves pretty fast. If you don’t stop and look around for a while, you could miss it. It’s been two years since the IAB’s Display Trading Council put together our first Programmatic Handbook; and last month we released [...]
Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital transformation refers to how the world has completely moved away from the analogue world. Machines, screens, automation, robots, AI – they all point towards a world where the future is now. But it’s not just about machines. Thomas Butta, CMO, Sprinklr argues that, first and foremost, it means putting the customer first. Here, he tells ExchangeWire how social media is [...]
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten (pictured below), head of international, Rubicon Project, certainly thinks it is. Here, Whitten talks to ExchangeWire about how we are much closer to a converged media landscape than we may think.
There is much talk of how programmatic has made online advertising more efficient and a great success for advertisers and publishers, which of course it has. But with the benefits of [...]