Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced.
Barokas also discusses the dynamics of the [...]
Alex Spurzem is the Head of Search & Screen Trading at PHD Australia. Here he discusses the exchange strategy for both PHD and OMD across the APAC region, the growth of the exchange marketplace, and the evolving sell-side trading strategies of [...]
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