Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a success of it.
You’d be hard-pressed in 2016 to find a more popular digital advertising metric than time, and for good reason. The amount of time that someone spends with an advertisement is likely the strongest indication of impact, relevance, [...]
Tagscampaign optimisationdigital strategyDisplaydisplay advertisingdisplay campaign optimisationmarketing strategymedia optimisationoptimisationoptimizationPerformance MarketingprogrammaticProgrammaticprogrammatic buyingprogrammatic displaytime-based advertising
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: for the first time, Android tops out iOS for mobile ad revenue share, what makes UK consumers think less of a brand, and Europe leads the way for smartphone and tablet traffic, as the US lags behind.
Android Dominates Mobile Advertising
Mobile advertising data from the first quarter of 2015 shows Android not [...]
TagsAdvertiserBehavioural TargetingBrandbrand advertisingDigital MarketingDisplayExchangeWire ResearchMarketing TechnologyMobilemobile advertisingMobile DisplayOnline MarketingoptimizationPerformance MarketingpersonalisationRetargeting
Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
Marin has recently [...]
TagsAdvertiseradvertising management platform (AMP)advertising reportingAgencyAnalyticsAPACattribution modelAudience BuyingAustraliaBehavioural TargetingcriteoDataDigital MarketingDisplaydisplay advertisingExchange Newsfacebookgoogle display networkgoogle searchlinkedinmarin enterprisemarin softwareMedia BuyingOnline MarketingoptimizationRetargetingSingaporesocialsoftware toolssydneyTrading DesktwitterworkflowYouTube
Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and third party data sources for advertisers.
He also shares results from ZUJI, Hyundai and L’Oreal and discusses how Cadreon is driving 20% – 30% increased performance, while in some cases, also delivering higher value customers and larger average purchases.
Can you give [...]
TagsAd ExchangeAd NetworkAd ServerAdvertiserAgencyansibleAudience BuyingBehavioural TargetingBrisbaneCadreonCanberraCasual Social Gamingcustomised marketplaceDataDigital MarketingDisplayensembleExchange Newsexchangewire apacHyundaiInterpublic GroupIPTVL'OrealMagnaGlobalMedia BuyingmediabrandsMediabrands AnalyticsmelbourneMobileOnline Marketingonline mediaOnline videooptimisationoptimizationOrionperthPublisherreal time audience buyingReprise MediaRich MediaRTBsmart tvsocialsocial gamingsocial mediasydneyTrading DeskTravis JohnsonTV AdvertisingUMvideoZUJI
Alex Littlejohn, President APAC, Adconion Media Group Discusses DDPs, Ad Networks And The Importance Of The Service Layer In APAC
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how their recent restructure meant the launch of Joost and Adconion Direct – its digital distribution platforms (DDPs). He also talks about how automation has brought innovation to the ecosystem and stresses that the importance of the service layer is still key.
Can you give an overview of the Adconion Media Group and it’s offering in Australia and across the APAC region?
Tagsad exchangesAd NetworkAd NeworkAd ServerAdconion DirectAdconion Media GroupAdconion Platform ServicesAdvertiserAgencyAlex LittlejohnAPACAustraliaautomated media buyingbrand advertisingbrand safetyDataDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsinnovationJoostMedia BuyingMobilemobile ad exchangesmobile advertisingOnline MarketingOnline videooptimizationPublisherpublishersreal time biddingRedLeverRich MediaRTBtechnologytrading desksvideovideo ad exchanges
Vizury's Chetan Kulkarni, Co-founder & CEO, Discusses Their Re-Targeting Proposition And Trends In The APAC Marketplace
Vizury’s Chetan Kulkarni, Co-founder & CEO, talks about the company’s Visitor Relationship Management platform and re-targeting proposition across the APAC region.
Can you give an overview of Vizury’s re-targeting proposition?
We fundamentally believe that retargeting should be conceptualized and executed, in line with Customer Relationship Management(CRM). And this philosophy guides our re-targeting proposition, VRM. VRM stands for Visitor Relationship Management. We fundamentally look at every visitor to the advertiser’s online destinations(we are focused on their website now, but there can be multiple [...]
TagsAPACBehavioural TargetingChetan KulkarnichinaDatadata privacyDisplaydynamic creative optimizationEuropeExchange Newsindiajapankoreanon - PIIoptimizationperformance based campaignsre-targetingRTBSemantic TargetingSSPUSvistor relationship managementvizury