Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as no surprise to many, who have been waiting for months to find out who would eventually end up as Yahoo’s new owner. It also leaves many wondering exactly what will become of Yahoo, as it gets swallowed up by Verizon and how it will actually affect those who advertise with them.
One thing is clear: no [...]
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates.
Yahoo’s struggle continues; there are concerns in all corners of the business: search, content, mobile, native, video, and social. Yahoo CEO, Marissa Mayer, said she is doing everything to facilitate a beneficial corporate sale; shareholders’ “top priority”.
First-quarter earnings per share was USD$0.08 (£0.06), USD$0.07 (£0.05) lower than the year-earlier period, but one US cent above Wall Street estimates. Gross revenue fell year-on-year, reported as USD$1.09bn (£0.76bn) – compared [...]
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured below), director EMEA audience advertising & programmatic sales, Yahoo, who explains that marketers can’t be effective without a mobile strategy and describes how Yahoo is trying to help marketers achieve their cross-device goals.
The booming use of mobile transforms the customer experience and conversion funnel. To improve performance, advertising campaigns should increasingly be cross-device. This is [...]
Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue grew year-on-year, however, overall company revenue suffered. Mobile revenue now represents almost one quarter (24%) of total revenue. Verizon (NYSE: VZ) also posted earnings yesterday. The telco giant reported Q3 earnings growth driven by AOL acquisition, customer demand for wireless and fios services.
7% year-on-year revenue growth for Yahoo! and unification of all programmatic advertising technology under the BrightRoll brand
– GAAP [...]
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?
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