Latest Stories

• ExchangeWire European Weekly Round Up

  10 years ago News

  

  ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Ad Tech not dead yet as Exelate exits For $200 million; Zalando buys Metrigo for $3 [...]

• Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure

  10 years ago News

  

  The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust. These were among the [...]

• ExchangeWire Asia-Pacific Weekly Round-Up

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Indonesian JV launches RTB exchange; Singtel offers virtual, augmented reality for ads; Dentsu Isobar acquires Vietnam's [...]

• Facebook Fame Pays, but Who’s Buying?

  10 years ago News

  

  Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that seem to appear disproportionately on our Facebook feeds. Their updates garner dozens of likes and the [...]

• Facebook is Eating Google’s Lunch

  10 years ago News

  

  Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The announcement last week from Facebook on its new Product Ads has certainly added fuel to the proverbial [...]

• Preparing for the Programmatic Future

  10 years ago News

  

  Ben Crain, Improve Digital, chief strategy officer, says the full automation of the media sales transaction is all but inevitable. Just as ‘ecommerce’ is now simply ‘retail,’ you can rest assured that full automation is coming to media sales. “The future [...]

• So You Are In Ad Tech... What Does That Mean?

  10 years ago News

  

  This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You'll be glad to know it wasn't the usual spammy "top five ways YOU can become a C-level parody by observing [...]

• Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?

  10 years ago News

  

  Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still largely the domain of 'legacy' businesses from the sector. Barring a few exceptions, mobile advertising is a minority [...]

• ExchangeWire European Weekly Round Up

  10 years ago News

  

  ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week's edition: Rubicon Project posts impressive gains; Europe's OOH sector primed for programmatic disruption; European ad tech pairing [...]

• ExchangeWire Asia-Pacific Weekly Round-Up

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: AU online ad spend hit $4.6bn; AdRoll goes to Japan with new local team; SpotXchange offers [...]