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Three Facebook Ad Trends to Prepare For in 2015
Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest social network in the coming year. Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look [...]
ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, [...]
Advertisers Warned Over Big Data Fears
'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising [...]
Making Sense of Measurement
Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers are investing more in data and analytics than ever before to [...]
Three APAC digital media firms merge to provide 'holistic' programmatic services
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer "holistic" programmatic services and drive the need for more transparency in the industry--something which its top executive repeatedly notes is [...]
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends in retail, including 'boomerooming', and 'showrooming'. In a world where consumers increasingly use the internet to [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]
Chance To Win £250 Amazon Vouchers Ends Next Week - Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic and its integration with mainstream marketing, advertising and marketing technology. We are currently running our [...]
Singtel: TV not an outdated advertising platform
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting. Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one [...]
ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter acquires India's call marketing platform; Axiata-Adknowledge joint venture wants piece of Asia's digital advertising pie; MediaMath [...]
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