Event Video

ATS London 2021: Putting Your Currency to Good Work - Data Management & Activation

First-party data is the new industry currency, so what does good data architecture look like for publishers and brands, and how can this be put to best use? ExchangeWire's Lindsay Rowntree aims to answer this question with the aid of Paul Hood, The Sun at News UK; Femi Taiwo, Assembly; Morika Georgieva, Permutive; and Alice Kamara, Zenith.