Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer ad experience", and the company states: "We are no longer selling ad blocking to mobile carriers, or ISPs." In short, Rainbow [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile on track to be number one video screen in [...]

Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this happens when you complete a purchase within a shopping app? Would these rewards influence your continued use of the app? [...]

Want to be paid to drive your car? StickerRide offer drivers the chance to be the billboard and advertisers the chance to appear on a wide range of vehicles in far-reaching places. ExchangeWire speak with Mikhail Marchenko, CEO, StickerRide about automated outdoor [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The [...]

The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a result, writes Chris Dobson (pictured below), CEO, The Exchange Lab, [...]

In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud. The use of programmatic software for the purchase [...]

The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared for it. In [...]

This week's LATAM RoundUp brings the following news: even though digital ad investments have reached £1.47bn in Brazil, the overall ad spend has fallen by 1.6%; IMS and Snapchat's deal to trade ads on the social media platform is now expanded [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds-Tochter Adition übernimmt mov.ad; DCMN kauft realzeit; Rubicon Project stellt Plattform für SoundCloud; und Fünf Fragen an Uli Hegge, AppNexus. Virtual Minds expandiert [...]